
The Seinfeld/Gates Microsoft commercials that I found awkardly hilarious have not been received well. The dilemma, according to online critics, seemed to be a lack of marketing direction on Microsoft's part. In other words, people believe the ads don't make sense. One blogger writes:
If you don't get the point of these ads, you're not alone. And Microsoft's explanation of their purpose makes me think that they don't understand the purpose of their own ads, either ... I see ping-pong being played, cuticles being cut, and a grandmother heading the wrong way under a car to fix it. But I don't see anything at all about Windows.
...
When you're ... one of the largest corporations in the world with a near monopoly trying to fend off surging competitors ... with a ubiquitous market presence, you need a message. You're already being noticed. You want to be noticed for the right reasons.
I don't particularly agree, as I whole-heartedly support anything that puts a camera in the Jew'd-out mug of Jerry Seinfeld. Microsoft spokespeople have stated that this was not a "cancellation" but rather an evolution of a premeditated marketing plan. "It was always the plan to have Jerry Seinfeld in the first phase of the campaign and not a part of every ad," said a Microsoft marketing person. Microsoft contractor Sarah Perez said, "I would just like to point out that I thought the first set of ads were funny and I wasn’t afraid to say so. But you guys were absolutely off your rockers if you thought that was how they spent the $300 million. Seriously."
I agree seƱora Perez.
The 300M she's referencing, ofourse, was the publicly listed price tag of the Microsoft's new ad campaign in response to the PC/Mac-guy ads. Nonetheless, whether it was cancellation or part of a plan, I'm assuming Seinfeld doesn't give a damn considering his golden parachute includes a $10M paycheck for signing onto the ad campaign in the first place.

The new ads involve a Hodgeman look-alike (John Hodgemen, PC guy in the Mac ads).
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